Tile Art as Part of an Interior Branding Strategy

Interior branding needs to be part of your business’s interior design and marketing plans.

Seyie Putsure, principal of Seyie Desig, says:

“Interior Branding is a tool to communicate the essence of your company's brand identity through the design of its physical environment ... Good design is no longer considered an elitist idea, but rather is now an integral part of a sound business strategy.”

We here at Planar Creations couldn’t agree more - interior branding is an essential part of any marketing strategy and the tools to help businesses with interior branding have long been too expensive.

5 elements of a well-branded interior

Seyie listed 5 elements of a well-branded interior:

1. “Using your company's logo, a trademark design element or color throughout as an interior detail.”
2. “Reflecting your company's core personality in your interior environment, which encompasses both aesthetic and ambiance.”
3. “If your company has a presence in more than one physical environment, your design aesthetic should always be consistent, but not necessarily identical.”
4. “When clients walk into your spa, retail boutique or office, you want them to have a memorable experience, as well as transact business.”
5. “Paying careful attention to how your clients connect with your business through their various senses - hearing, touch, sight, smell and taste.”

Planar Creations’ tile art can help business brand their interiors and make a memorable impression on their customers - just ask small business owner Gabe Deliruiso.

Deliruiso, owner of Napoli Pizza, says:

“Putting our logo in our new floor was a great decision. Not only does it add to the decor but the customers love talking about it.”

The real business value of commercial tile art is the ability to create something your customers will want to talk about.

4 ways to use tile art for interior branding

There are 4 ways custom tile designs can help your business:

1. You can arrange to have your business’s logo designed in tile.
2. Choosing from different tile types and colours means you can project the right aesthetic and create the right ambiance.
3. Like Gabe said, it will give your customers something new to talk about.
4. Having individually customized pieces will help you make minor adjustments if you have more than one location.

Learn more

Traditionally, interior branding using tile art has been too expensive - we are changing this. We don’t think that interior branding should be too expensive - it needs to be something businesses large and small can use and have access to.

Contact us to learn more.


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